Janhit Mein Jaari BO: Nushhratt Bharuccha’s film earns 2.19 cr in first weekend
Nushhratt Bharuccha star Janhit Mein Jaari is gaining ground at the box office, slowly but surely. The movie opened to rather low numbers on Friday but showed a remarkable 93% growth on Saturday. On Sunday, the film showed new growth to end with a respectable little ₹2.2 crore gross for its first weekend. Although the number is small, the film is aimed at a niche audience and the growth shown is promising for its lifespan. Read also : Janhit Mein Jaari movie review: One of the most hilarious movies of the year, spoiled by unnecessary drama
On Monday morning, film trade analyst Taran Adarsh tweeted about the film’s earnings. “#JanhitMeinJaari picks up speed on days 2 and 3…Although the weekend total is down, the growth per day is an indicator that the film has been accepted by the target audience…My crucial biz … Fri 43 lakes, Sat 82 lakes, Sun 94 lakes Total: ₹ 2.19 cr. #India biz,” he wrote.
Considered in isolation, ₹2.18 crore is a low number, but Janhit Mein Jaari lacks the star power of a Samrat Prithviraj or a mass artist appeal of Bhool Bhulaiyaa 2. Considering its genre and location, the numbers are decent, especially since they increased over the weekend. Trade insiders reckon the film should hold up decently for the week, but its real test will come on Friday when a new movie – Nikamma – is released.
Janhit Mein Jaari marks the directorial debut of Jai Basantu Singh and was written by Dream Girl’s Raaj Shaandilyaa. The film features Nushrratt as a condom salesman. It hit theaters on June 10.
The Hindustan Times review of the film read, “Janhit Mein Jaari, Bollywood’s latest offering of the PSA but comedic genre, is off to such a great start, it’s not even funny. In fact, that’s exactly it. The film is so surprisingly brilliant in the first half, it seems too good to be true. Hence, they throw him off a steep, steep cliff in the second half of one of the most brutal kills in a good movie seen in the recent past.
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