Lionsgate hires Nasim Cambron to lead the film’s PR – The Hollywood Reporter

Lions Gate hired Nasim Cambron to lead its cinematic publicity efforts. She begins Nov. 7 as executive vice president of global advertising and will report to Keri Moore, co-president of marketing at Lionsgate.

Cambron previously worked at STX, running campaigns for Hustlersthe bad moms movies, I feel pretty and Molly’s Game and DEI working committee. Prior to STX, she was part of Netflix’s film PR team working on campaigns for Charlize Theron. The old guardMichael Bay’s 6 Underground and Tyler Perry A fall from grace.

Cambron joins Lionsgate as it prepares for the release of a fourth John Wick film, Hunger Games: The Ballad of Songbirds and Snakare, a fourth Consumables movie, and Ballerinaa John Wick spin-off starring Ana de Armas that begins production this month.

“Nasim brings extensive expertise and noted publicity success across all types of films, from blockbuster titles to genre pictures to award contenders; with each, we have been impressed with their bold and innovative campaigns that reach each film’s target audience as well as diverse and underserved communities,” Lionsgate President of Marketing JP Richard and Co-President Moore said in a statement. .

Cambron began his career as part of NBC’s page program.

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